Get a the Korean Beauty ‘glow’ with our favourite masks designed to illuminate and brighten skin - helping give your face a dewy, youthful and healthy radiance.
In Korea they call it chok-chok - the plump, dewy, luminous skin their beauty rituals strive for. It’s about making your skin glow and it can do wonders for giving your skin a more youthful, healthy appearance.
Sometimes, the naming of korean masks designed to illuminate skin can be a bit confusing. They may be labelled brightening or illuminating masks - or they may be labelled ‘whitening’ - even though these masks generally won’t actually lighten your skin, but rather brighten skin tone and increase its radiance. That said, most of these masks contain ingredients such as niacinamide and vitamin c, which can help reduce the appearance of unwanted hyperpigmentation - discolorations that can appear as a result of aging, sun exposure and acne scars.
These masks also provide an amazingly smooth and luminous base for makeup application.